Converse Pride Directive Concepts

Converse Pride Concepts

Converse Pride Directive Concepts

Converse Pride Directive Concepts

The importance of home, chosen family, and the support of the LGBTQIA+ community inspires the story of each concept.

ROLE | Lead Designer
CREDITS | Axiom Custom Products

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 01 - COZY LIVING ROOM

01 - COZY LIVING ROOM

 A gallery wall of family photos paired with thrifted furniture evoke feelings of coziness, warmth, familial connection and are reminiscent of home.

A gallery wall of family photos paired with thrifted furniture evoke feelings of coziness, warmth, familial connection and are reminiscent of home.

 An abstracted rendition of a home's entry console table presents an opportunity to amplify the voices of the All Star creatives.

An abstracted rendition of a home's entry console table presents an opportunity to amplify the voices of the All Star creatives.

 02 - OPEN CONCEPT

02 - OPEN CONCEPT

 The open, unfinished wall creates a striking contrast with the family photo wall, offering visibility into the store while seamlessly infusing elements of the Converse brand DNA.

The open, unfinished wall creates a striking contrast with the family photo wall, offering visibility into the store while seamlessly infusing elements of the Converse brand DNA.

 Here, we seize the opportunity to infuse vibrant light and color by incorporating colorful tube lights and a neon lock-up.

Here, we seize the opportunity to infuse vibrant light and color by incorporating colorful tube lights and a neon lock-up.

 03 -  HOUSE/HOME

03 - HOUSE/HOME

 An open framework, designed in the stylized shape of a house, supports a suspended photo wall, creating a visually captivating display without the conventional presence of a physical wall.

An open framework, designed in the stylized shape of a house, supports a suspended photo wall, creating a visually captivating display without the conventional presence of a physical wall.

 Hanging planters and an off-the-shelf plant stand create a welcoming and homey atmosphere.

Hanging planters and an off-the-shelf plant stand create a welcoming and homey atmosphere.